If you are reading this blog post and you are an HHG Agent, you already feel it. Heck, you've been feeling it for the past three years and per AMSA',s 2019 Industry Trends Report, the entire HHG Market is down 10 percent year over year.
Shipment Volume through March 2019 doesn't look any better. In particular:
- COD shipments have fallen between 5 and 6 percent each year *
- Corporate shipments/NAC have dropped nearly 7 percent since March 2018 *
If you're still reading… you are no different then the thousands of agents that are seeking to establish a plan that overcomes this downward trend. So the real question is, what does it take to to gain a larger percent of this shrinking pie?
“The best way to predict the future is to to create it.”
Abraham Lincoln
Stay tuned as ChoiceLocal’s moving team delivers a series of weekly blog posts dedicated to solving agents' challenges of capturing market share amid a shrinking market. Each blog in our "One Step Ahead" Blog Series will deliver time tested strategies and tactics that will positively impact your booking rates. Blog topics include:
- COD lead generation
- Reputation management
- Online chat
- Google Guarantee/Local Service Ads
- Social media
- Capturing lump sum leads
ChoiceLocal’s Goal... Help you to significantly differentiate, remain viable and THRIVE in spite of downward market trends.
About ChoiceLocal: We are digital marketing agency comprised of seventy-two, dedicated teammates. ChoiceLocal has over 300 local marketing strategies deployed across the globe on behalf of our partners (Allied Van Lines, North American Van Lines, Sodexo, Comfort Keepers International, Floor Coverings International, Handyman Connection, Anago Cleaning Systems, etc.). Our company mission and culture is to "Help Others".
ChoiceLocal has been the digital marketing partner of North American and Allied for over four years. As a SIRVA-recommended, digital agency, we help agents capture market share with our turnkey lead generation and lead nurturing solutions. Our average agents realizes a CPBM OF $157 and returns of $18.25 in booked shipping revenue for every $1 invested in digital marketing.
